Core Concepts
Server-First Architecture
Learn how our server-first architecture guarantees a new standard of data quality.
Our core promise to customers is Trust in their data. Our position as the Server-First CDP is the technical foundation that makes this promise a reality. This isn’t just a feature; it’s the architectural philosophy that guarantees uncompromising data quality.
What is a Server-First CDP?
A Server-First CDP is a Customer Data Platform where the server is the centre of gravity for all data governance, enrichment and integration logic. While a lightweight client-side Pixel captures raw signals and critical browser state, its behaviour is dictated by a single, server-side configuration. This ensures that all data processing, identity resolution, and consent enforcement happen in a controlled, unified environment. This contrasts with client-first CDPs, where the in-browser SDK often acts as the primary hub for data processing. This approach is more vulnerable to browser limitations (like ITP), ad blockers, and network issues, leading to data that is less resilient and harder to govern universally.The Architectural Difference
| Aspect | Traditional CDPs (Client-First DNA) | Datahappy (Server-First DNA) |
|---|---|---|
| Origin | Born as tag managers, evolved to add server features | Built server-first from day one – it’s in our DNA |
| Client | Heavy client SDKs that process data in browsers | A lightweight Pixel captures raw signals and sends them to the server |
| Intelligence | Requires custom code (e.g. Segment Functions) | Happens automatically at ingestion on the server |
| Governance | A complex add-on, often with configuration drift | An inescapable result of the server-first design |
| Resilience | Adapted to browser changes | More resilient to browser changes by design |
Why it Matters
- Completeness: By minimising client-side logic, we create a more robust data collection pipeline that is less susceptible to the signal loss that plagues browser-based tracking
- Consistency: With the server as the single source of truth for all logic, every tool in your stack receives the same, consistently enriched data. Your GA4, Meta and product analytics finally tell the same story
- Compliance: Governance and consent are enforced universally on the server before any data is forwarded to a destination, providing effortless compliance