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Data you can finally trust

Browser privacy features, ad blockers, and complex user journeys mean that modern businesses are losing a significant percentage of their conversion data. This leads to mismatched reports, unreliable attribution and a lack of confidence in strategic decisions. Datahappy sets a new standard for data quality by pioneering the Server-First CDP – an architecture designed from the ground up to deliver the clean, complete and trustworthy data that modern organisations need to compete. This foundational asset translates into clear, department-level wins across the business:
  • Marketers can recover lost conversions and prove ROI
  • Product teams can map the full user journey
  • Engineering teams can finally escape the burden of brittle tracking scripts
One architecture, one source of truth, organisation-wide impact.

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How it Works

Our unique architecture is built on three core pillars that ensure your data is complete, consistent, and compliant by design.

1. Complete

We systematically capture and persist browser-only identifiers (like gclid and fbclid) and send events from both the browser and the server to ensure maximum possible match rates.

2. Consistent & Contextual

Our stateful API acts as a central brain, enriching every event with the complete user journey context (first touch, last touch, user traits) at the point of ingestion.

3. Compliant & Governed

Data standards and consent are enforced universally on the server, ensuring what you define once is delivered correctly everywhere.

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Getting Started

Ready to see what trustworthy data can do for you? Follow our quickstart guide to get up and running in minutes.

Start here

Install the Datahappy Pixel and send your first event.